The event, now in its third year in Lisbon, will bring together 40,000 international attendees from over 150 countries, including senior executives, entrepreneurs, investors, regulators, technology companies, media organisations and global brands operating across digital entertainment and related industries.

Hosted across FIL and the MEO Arena in Parque das Nações, SBC Summit combines a major international exhibition and conference with world-class speakers, live entertainment, networking and a programme of experiences across the city.

The 2026 speaker programme will feature some of the most recognisable names in global business and entertainment, including one of the biggest keynote conversations ever staged at a European industry event. Basketball icon, investor and philanthropist Michael Jordan will appear on the MEO Arena Super Stage alongside DraftKings Co-Founder and CEO Jason Robins and Sportradar Founder and CEO Carsten Koerl for a landmark conversation on the evolution of sports, technology, media, data and fan engagement.

Across three days, more than 600 speakers will explore the technologies, ideas and trends transforming digital entertainment, media, marketing, payments, artificial intelligence, customer experience and international business across six conference stages, four specialist tech academies, masterclasses and dedicated side events, including the Global Prediction Markets Forum and African Gaming Forum.

Hundreds of global companies will also showcase new products, platforms and technologies across one of the industry's largest international exhibition floors.

Entertainment will also be a major part of the SBC Summit experience. The week begins with a spectacular Opening Party headlined by multi-platinum band The Script, bringing thousands of international guests together for one of the Summit's biggest social events. The programme will run throughout the week with more evening networking events, hospitality, food experiences and gatherings across Lisbon, before culminating at the MEO Arena with INFINITY Lisbon, a major closing celebration headlined by world-renowned DJ Tiësto, alongside Blasterjaxx.

The Affiliate Leaders Summit, a specialist event dedicated to the affiliate marketing and performance marketing industries, will also take place during SBC Summit week, bringing together the communities driving customer acquisition and audience growth.

For more information and to get your tickets, visit: https://sbcevents.com/sbc-summit/ 

29 September – 1 October 2026
FIL – Lisbon Exhibition & Congress Centre and MEO Arena, Parque das Nações, Lisboa